" KEEPIN THE WILD WEST WILD" ~ CEO Bonner Bolton

Bonner Bolton, a former professional bull riding champion and modern-day cowboy, is leaving a lasting legacy that goes far beyond the arena. Raised on a ranch in Texas, Bonner grew up immersed in the grit, values, and traditions of the American West. At just 20 years old, he became a professional bull riding champion, earning respect for his talent, toughness, and heart. Today, Bonner is channeling his passion into preserving the wildlands, national parks, and cowboy heritage that shaped this country. Through his innovative platform, Rank Ride Fantasy, he’s brought a fresh and exciting way for fans to engage with the sport of bull riding—transforming it into the number one fantasy sports experience in the rodeo world. Not only does Rank Ride Fantasy offer big wins and next-level fan interaction, it also gives back: a portion of winnings goes toward helping injured riders, supporting families in need, and offering aid through the Cowboy Heart Program to fans facing tough times. Bonner’s mission is clear—to honor the roots of the West, uplift the cowboy community, and ensure that the spirit of the American frontier rides on.